Italy is a place of pilgrimage for fashion-mongers from all over the world. Avid shopaholics include hours of shopping trips in their program in addition to sightseeing, going to this sunny country. Because there are hundreds of brands represented here.
Italian clothing production is the true masterpieces of art; it has always the grace and elegance. That is why Italian brands are in demand all over world markets.
Italy is famous for the production of high-quality items of clothing for centuries, but it managed to get the status of trendsetter after the end of the Second World War.
In fact, counting the history of modern Italian fashion can be carried out since 1951. At that time, a series of pompous fashion shows were organized specifically for foreign buyers, at the initiative of Prince Giovanni Battista Giorgini. Such a move has been used to draw attention of overseas audience to the Italian designers. The desired promotion of the local fashion Giorgini has been achieved in the shortest time; he was later called the godfather of Italian fashion. Thanks to his shows in Florence, the world learned such names as Emilio Pucci, Fontana sisters, Jole Veneziani, Simonetta Fabiani, Emilio Schubert, Germana Maruchelli and others.
In addition to high fashion, pret-a-porter developed actively in the 50s in Italy, i.e. more democratic and finished garments. By the 70s, Italian fashion houses managed to win respected position in the world fashion scene. Thus, Italy competes France surpassing its pedestal of honor. Now the Fashion Week in Milan is one of the most significant events of global importance.
Today Prada, Dolce & Gabbana, Valentino, Gucci, Versace, Armani, Salvatore Ferragamo, Fendi, Roberto Cavalli, Moschino, Missoni don’t need any introduction. These are the brands that set trend rather than follow it.
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